In modern times, the media has become the most powerful tool in the communication process. It has a prominent role in the formation of public opinion. Together with, the media has become potentially one of the most effective ways of popularizing the issues as also getting adequate space in social market. But, at times when the media is under onslaught of commercialization and open market economy and when there is stiff competition between the mainstream information (of corporations and politics) and the real development issues of the society on the margin, the issues of public related to their development dimensions, and best practices of support agencies or NGOs get least priority. information (of corporations and politics) and the real development issues of the society on the margin, the issues of public related to their development ....