MR. MATS OLOFSSON

Areas of Expertise

Beekeeping; Insect Ecology; Honey Processing & Technology; Ecosystem Services

Brief Bio

My name is Mats Olofsson and I am the founder and CEO of Swedish Bee Company. I have an exam from a Higher Vocational College of Professional Beekeeping and a journeyman’s certificate in the profession of bee keeping,

It all started with an idea to get closer to nature. I took a class in beekeeping and I was stuck. I was fascinated about how the bee colony works and about the vital role bees play in nature and for pollination. Beekeeping can give fantastic experiences from nature. Imagine a late summer evening. Everything in nature grows so that you can see and hear it. The evening is warm, the light is still there, and you stand watching the bees that fly and collect nectar and at the same time perform an important Ecosystem Service which we all are depending on.

Swedish Bee Company produces pure Swedish natural honey and bee pollen under our brand THE HONEY OF SWEDEN. We also cooperate with carefully selected beekeepers in Sweden to find the best honey and are because of that able to offer different types of honey. Our bees are placed in sparsely populated areas of Sweden. Woodlands, meadows and small farms in a mixed landscape. Every harvest is unique and will have different color and taste. That is because the taste of honey is the taste of a place. We put an honor in letting the nature take its time and the bees to do their job, as they have done it for millions of years, before we harvest the honey. It is slow tech, and we call it slow honey.

Publications (Weblink only), if any:

• https://thehoneyofsweden.com/about-us%EF%BD%9C-the-honey-of-sweden/
• https://www.mynewsdesk.com/se/swedish-bee-company/pressreleases/the-honey-of-sweden-ansluter-sig-till-eu-s-naeringslivsdelegation-till-japan-i-juli-firar-flera-guldmedaljer-3259987